Learn about how a natural born entrepreneur went from identity crises to creating two amazing companies in the pet world and making a huge impact on people and their pets. I strongly believe many later millennials will be able to relate to his story
Peter has a non-profit and a for-profit business that go hand in hand. We discuss how to grow a mass audience on social media for your business, and how Peter uses it to “promote” his business — not support it. Each business is unique and he explains the his approach of using marketing and social media to reach and help his audience.
I ask him questions about how he grew a team to support his charitable business. He dives a bit deeper explaining how to ask for help when you’re a new charity and the right and wrong way to hire staff.
Ever see screens with pet information and education in the waiting room at your Vet’s office? Yep, that was Peter!
Later in the episode, we discuss how he funds his non-profit with his for profit business and who he came up with the idea (it’s freaking genius!).
You can reach Peter at:
social made simple in Massachusetts is the company he uses for social media