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Hound Vibes / podcast  / How To Master The Art Of Emotion For Your Pet Business With The Founders of DOGISGOOD

How To Master The Art Of Emotion For Your Pet Business With The Founders of DOGISGOOD

Dogisgood.com is a successful dog lifestyle company that sells products that truly hit the heart of the consumer. In fact, they had one women come to an event and buy every single product and say: “These speak to WHO I AM as a dog owner.” This is one of hundreds of examples of their success. Find out how to get your customer’s from “Oh, this is cool” to “WOW, this is so ME” and create a powerful brand.

In this touching and detailed podcast, Jon and Gila Kurtz explain:

*The art of delivering a message that appeals to dog lovers
*How to hit the heart of the pet lover through your message
*How the pet industry has shifted and how to capitalize off of it
*Examples of messages on their products that worked and didn’t work
*The system they use for feedback
*3 pillars of how they grew their business
*The number one media outlet they marketed and tested their products on
*Design advice and tools
*How to create a brand that people CARE about
*Mistakes they made in the beginning and how they shifted their brand from good to great
*Importance of support groups and how to use them to grow your business
*importance of collaboration
*Gila’s mindfulness hacks

You can Find Jon and Gila Kurtz at:
www.dogisgood.com
Gila’s Book is called:
Fur Covered Wisdom: A Dog Can Change the Way You See the World

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Lori Lefcourt

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