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Hound Vibes / 2017 / March

Pet Industry Woman Of The Year Grows PetHub To Win Multiple Awards

Lorien Clemens serves as Director of Marketing at PetHub, Inc. For those of you who are not familiar With PetHub, they create digital pet ID tags. If your pet goes missing, anyone with a phone (smart phone or 'old school') can scan their tag, safely & securely view your pet’s profile, and get in contact with you or someone on your trusted list Lorien joined PetHub, Inc., in June 2011 as the little start-up was just a wee pup. Since her joining PetHub, the lost pet recovery software service has become a respected industry leader. She has guided PetHub to its wins of multiple pet industry awards, including two Dog Fancy Magazine Editors' Choice Awards, the PetAGE Magazine Retailer Silver Select Award, and two Pet Business...

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Social Media Master: Katie Haller From BarkBox Spills Her Instagram Secrets

If you've been living under a giant rock, BarkBox is that monthly box that gets delivered to your pup once a month with organic and natural based treats and goodies. Katie Haller, a former actress and a comedian-- was given the job to grow their second instagram account: Bark (formally BarkPost). And she succeed: becoming the ultimate master of Memes, she grew the Instagram account from 6000 to over 600K followers and boosted business big time for BarkBox! In this podcast, you will learn: *How to increase engagement ten fold *How to find out what your audience likes vs what you like *Finding posts that HIT *Measure of success (when “likes,” “views,” and “comments” matter) *Knowing if popular influencers (10K +) are even worth trying to interact with? *The deal on Video Content “Social...

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