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Pet Industry Woman Of The Year Grows PetHub To Win Multiple Awards

Lorien Clemens serves as Director of Marketing at PetHub, Inc. For those of you who are not familiar With PetHub, they create digital pet ID tags. If your pet goes missing, anyone with a phone (smart phone or 'old school') can scan their tag, safely & securely view your pet’s profile, and get in contact with you or someone on your trusted list Lorien joined PetHub, Inc., in June 2011 as the little start-up was just a wee pup. Since her joining PetHub, the lost pet recovery software service has become a respected industry leader. She has guided PetHub to its wins of multiple pet industry awards, including two Dog Fancy Magazine Editors' Choice Awards, the PetAGE Magazine Retailer Silver Select Award, and two Pet Business...

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Social Media Master: Katie Haller From BarkBox Spills Her Instagram Secrets

If you've been living under a giant rock, BarkBox is that monthly box that gets delivered to your pup once a month with organic and natural based treats and goodies. Katie Haller, a former actress and a comedian-- was given the job to grow their second instagram account: Bark (formally BarkPost). And she succeed: becoming the ultimate master of Memes, she grew the Instagram account from 6000 to over 600K followers and boosted business big time for BarkBox! In this podcast, you will learn: *How to increase engagement ten fold *How to find out what your audience likes vs what you like *Finding posts that HIT *Measure of success (when “likes,” “views,” and “comments” matter) *Knowing if popular influencers (10K +) are even worth trying to interact with? *The deal on Video Content “Social...

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The Bad, The Good, And The Ugly Of Dog Training With David Herbert

David Herbert—a Professional dog trainer and behavior specialist went through many brutal dog training sessions with his terror of a puppy. In fact, a few of the trainers told him that his dog should be put down or to give him up-- that his dog is a hopeless case. Determined to prove everyone wrong— HE became the expert and his once “hopeless” dog (according to uneducated dog “trainers”) is now perfectly trained under David’s commands. David is a trainer and an expert in dog behavior and specializes in correcting and modifying unwanted or problematic behaviors, as well as obedience training. Davis is an AKC Certified Canine Good Citizen Evaluator and S.T.A.R. Puppy Instructor. In this podcast, you will learn: *Why and How the Dog Training Industry...

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Founder Of “I’d Rather Be With My Dog” Shares How He Grew His Fashion/Lifestyle Business On Instagram

Doug Ratner is the Founder of a fashion brand called, "I'd Rather Be With My Dog." I personally saw his brand all over the place on Instagram. He has over 191,000 loyal followers who love his brand. The most fascinating part about his Instagram growth is that before starting this business, Doug knew nothing about Instagram and actually hated social media. IRBWMD isn’t just a clothing company, it’s a life style brand or a mantra for people who are truly “obsessed” with their dogs. And by obsessed, they mean completely dedicated and have a love so deep that it can’t be compared to anything else! They have customers from all over the world who buy their gear, from China to Indonesia to Russia to Australia. People...

Long Island City’s Number One Dog Walker Grew Business The Old Fashioned Way

Ryan first started full-time work with canines 12 years ago; first as a dog trainer, then as the owner of "Ryan For Dogs".His dog walking service has been open 10 years now with an experienced team of professional dog walkers. He’s been featured in the WallStreet Journal, Market Watch, Quartz, Courier, Feauture Shoot, and more! In this podcast, you will learn: *How he educated himself and his mentors *What sets him apart from the other dog trainers *His suggestions for just starting out *Steps from starting his business to now *How he got publicity *How he runs his business the old fashioned way *Important traits and how he hires employees *Why he has the lowest turnover rate with employees *How the dog walking industry has changed and how he’s adapted *The “20 Hour Work Week” *The Not-So-Glamourous part...

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How To Grow Your Pet Business Using Events With The Founder of Chase & Papi

Chase & Papi, an upscale luxury pet concierge that provides in-house boarding, customized dog walking packages, and unique pet-friendly events fit for royalty. These events merge glamour and the nightlife ambiance and they are designed for owners who want to mingle and drink while their furry friends are socializing with them Chase and Papi has been featured on CBS New York, Metro, Upout, and Brooklyn paper.com and with every ticket purchased at Chase & Papi’s soirees, a percentage of the net profit is donated to local animal shelters. Through their events and services, they foster and inspire a community of pet lovers. Their company motto is: “We are all your pets (sorry humans)!” In this podcast, you will learn: *Different Event Ideas *The Purpose and Importance of Events *How to partner...

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The Most Innovative Dog Walking Business: DogZenergy

Since 2006, mother-daughter team - Brittany and Karen Alwerud - have been loyally serving the pet parents of La Jolla and the greater San Diego area! In fact, they were voted "Best Pet Sitting" in 2013, 2014, and 2015 in la jolla and feautred in numerous local media publications. Their strategies for success are unique and innovating. So innovating that they created an App that manages business for other dog walking businesses that is growing rapidly with several partners around the country. In this podcast, you will learn: *How to go from dog walker to managing your own business and hiring your own dog walkers *Hidden Costs *Your best employee *Hiring the right employees and valuing them *employees vs contractors *Who to partner up with in your local community *Initial Investment *How the industry...

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Mastering Pet Lover Content + Pet Business Branding With Kristen Levine

In just three years, Kristen Levine has worked with 100s of brands and has thousands of loyal followers of her pet lifestyle blog. Learn how she’s built her fabulous business. In this Podcast, you will learn: *How to develop your WHY *What sort of investment it takes to have an online business *Different ways to profit from an online site *How to gain access to media outlets *How do use your current assets in your pet business *Social Media for business vs individual customers *Her main customer base *The importance of events *Her most emailed questions regarding pets *What has changed the most in the pet industry *The most rewarding experience from her business...

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How To Master The Art Of Emotion For Your Pet Business With The Founders of DOGISGOOD

Dogisgood.com is a successful dog lifestyle company that sells products that truly hit the heart of the consumer. In fact, they had one women come to an event and buy every single product and say: “These speak to WHO I AM as a dog owner.” This is one of hundreds of examples of their success. Find out how to get your customer's from "Oh, this is cool" to "WOW, this is so ME" and create a powerful brand. In this touching and detailed podcast, Jon and Gila Kurtz explain: *The art of delivering a message that appeals to dog lovers *How to hit the heart of the pet lover through your message *How the pet industry has shifted and how to capitalize off of it *Examples of messages on their...

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The Creator of “DOGA” Speaks About How To Create A MOVEMENT For Your Business

Suzi, the creator of Doga -- originally referred to as "Ruff" Yoga (Yoga for you and your dog) started in New York City with a passion for Yoga. 15 years later, she's been featured on every morning and news show under the sun, including Regis and Kelly and The Morning Show for her Doga Movement. In this podcast, you will also learn: *How she adapted to change in 15 yeras *How Important Partnership is for your Business *How she marketed her business *How she dealt with people who did not, and still do not understand her business How You can find Suzi: Dogadog.org Dogadog fb page Woofdriver on Facebook to watch 3 days a week of doga classes...