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Pet Industry Woman Of The Year Grows PetHub To Win Multiple Awards

Lorien Clemens serves as Director of Marketing at PetHub, Inc. For those of you who are not familiar With PetHub, they create digital pet ID tags. If your pet goes missing, anyone with a phone (smart phone or 'old school') can scan their tag, safely & securely view your pet’s profile, and get in contact with you or someone on your trusted list Lorien joined PetHub, Inc., in June 2011 as the little start-up was just a wee pup. Since her joining PetHub, the lost pet recovery software service has become a respected industry leader. She has guided PetHub to its wins of multiple pet industry awards, including two Dog Fancy Magazine Editors' Choice Awards, the PetAGE Magazine Retailer Silver Select Award, and two Pet Business...


Social Media Master: Katie Haller From BarkBox Spills Her Instagram Secrets

If you've been living under a giant rock, BarkBox is that monthly box that gets delivered to your pup once a month with organic and natural based treats and goodies. Katie Haller, a former actress and a comedian-- was given the job to grow their second instagram account: Bark (formally BarkPost). And she succeed: becoming the ultimate master of Memes, she grew the Instagram account from 6000 to over 600K followers and boosted business big time for BarkBox! In this podcast, you will learn: *How to increase engagement ten fold *How to find out what your audience likes vs what you like *Finding posts that HIT *Measure of success (when “likes,” “views,” and “comments” matter) *Knowing if popular influencers (10K +) are even worth trying to interact with? *The deal on Video Content “Social...


The Bad, The Good, And The Ugly Of Dog Training With David Herbert

David Herbert—a Professional dog trainer and behavior specialist went through many brutal dog training sessions with his terror of a puppy. In fact, a few of the trainers told him that his dog should be put down or to give him up-- that his dog is a hopeless case. Determined to prove everyone wrong— HE became the expert and his once “hopeless” dog (according to uneducated dog “trainers”) is now perfectly trained under David’s commands. David is a trainer and an expert in dog behavior and specializes in correcting and modifying unwanted or problematic behaviors, as well as obedience training. Davis is an AKC Certified Canine Good Citizen Evaluator and S.T.A.R. Puppy Instructor. In this podcast, you will learn: *Why and How the Dog Training Industry...